Who would have thought that seven strong brands come from the Dr. Wolff Group? You may only know one of them from hearsay, others from personal experience, and we would be happy to introduce you to the ones you don’t know yet.
Our brands always focus on a problem for which Dr. Wolff offers a solution: from vaginal dryness, to caries, neurodermatitis or hair loss. Bold, attention-grabbing communication is a tradition for all Dr. Wolff Group brands. We break taboos, create friction and stimulate discussion. In doing so, we also try to think things in new or different ways.  There is no “it won’t work” for us. This phrase only challenges us to find solutions and ways.

We are those who …

have made the topic of vaginal dryness “presentable” with the pharmacy brand Vagisan, after magazines initially refused to report on it.

have shown with Plantur 39 that hair loss in women is a normal phenomenon of aging – but it can be counteracted.

found a healthy alternative to the controversial anti-caries agent fluoride with the dental care brands Bioniq and Karex based on hydroxyapatite – and have thus fired up the debate on fluoridation.

ensure with Alpecin that men do not have to surrender to their hairless fate and get a personal risk assessment from our baldness calculator.


Alpecin focuses on the global male problem of “hereditary hair loss” with caffeine-containing products. The brand is characterized by the special caffeine complex that inhibits the negative influence of testosterone on the hair root and thus prevents hair loss. Alpecin has a broad care system for dry, flaky and oily scalps.


To the Alpecin brand website


Alcina is a scientifically based cosmetics brand that supports all services in hair salons with the ideal product for every need. The wide range of products includes effective skin and hair care, modern  styling highlights, hair colors and decorative cosmetics. For every beauty need, Alcina offers high-quality products at affordable prices ….

To the Alcina brand website

Bioniq Repair-Zahncreme, Bioniq Repair-Zahncreme Plus und Bioniq Repair Zahn-Milch


Bioniq® Repair toothpaste contains 20 percent artificial enamel, users can brush enamel back on instead of wearing it off. Bioniq® products were developed according to the principle of biomimetics. It protects the teeth againsr  decay, plaque and tartar and helps maintain healthy gums.

To the Bioniq brand website


Linola has been the skin care specialist for very dry, itchy and neurodermitic skin for more than 75 years. The product portfolio consists of cosmetic products for proper skin care as well as drugs for the therapeutic treatment of neurodermatitis. With Linola PLUS, a medical intensive care line with echinacea root extract for very dry, itchy problem skin was established.

To the Linola brand website


Karex is a modern, fluoride-free dental care alternative for caries prophylaxis. Like the Bioniq® Repair-Toothpaste, Karex also relies on the ingredient hydroxyapatite, which is scientifically proven to protect against caries. Karex has caused a sensation with an information campaign on EU limits for fluoride in toothpastes. Karex is a milestone for consumers and dentists, as scientific innovations had been lacking in the dental care market for years.

To the Karex brand website


Plantur 39 is the first product line explicitly formulated for the prevention of hormone-induced hair loss in women and is tailored to the special needs of hair over forty. Whether fine or coloured hair, Plantur offers the right care for the different needs. The product portfolio also includes colour care series and  a hyaluronic hair care series .

To the Plantur 39 brand website

Plantur 21#longhair offers the ideal hair care for young women who want to fulfill the dream of long hair.The The product line is based on nutri caffeine complex, which provides longer hair growth.

To the Plantur 21 brand website


Vagisan is the leading brand in the pharmacy market when it comes to women’s intimate care. The product repertoire includes special products for women’s health. Accompanied by an open communication, the gynaecological products address the taboo subject of vaginal dryness. The product repertoire includes special products for women’s health.

VagisanCare offers products for daily female intimate care

To the Vagisan brand website